Lewis Fordham ("we", "us", "our") operates this online retail platform and associated services ("Services"). We are based in the United Kingdom and function as the data controller for your personal information.

Your use of our Services indicates your acknowledgment of this Privacy Policy.

1) DATA CONTROLLER INFORMATION

 Lewis Fordham
Address: 39 Ludgate Hill, London, EC4M 7JN, United Kingdom
Phone Number: +44 7458148475
E-mail: contact@lewisfordham.com

2) CATEGORIES OF PERSONAL DATA WE COLLECT

The personal information we gather depends on your interaction with our Services and may include:

Contact information: full name, email address, telephone number, billing and delivery addresses.

Transaction information: items purchased or returned, order values, transaction references, and partial payment data (our payment service providers handle full card details; we do not retain complete card numbers).

Account information (for registered users): login credentials, username, saved preferences.

Communication records: correspondence and files you submit through customer support channels.

Technical and behavioral data: IP addresses, device specifications, browser information, pages accessed, user interactions, and tracking technology identifiers.

3) HOW WE OBTAIN YOUR DATA

Direct collection: when you complete purchases, register accounts, or contact our support team.

Automatic collection: through cookies and similar tracking technologies during your website browsing.

Third-party sources: from service providers handling payments, logistics, and analytics on our behalf.

4) PROCESSING PURPOSES AND LEGAL GROUNDS (GDPR ARTICLE 6)

We process your personal data for the following purposes:

Transaction fulfillment and account administration (processing orders, managing deliveries, handling returns, providing customer assistance) — Performance of contract (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f)).

Payment processing and security measures — Legitimate interests and compliance with legal requirements (including financial record-keeping and taxation) (Art. 6(1)(c), (f)).

Service enhancement and performance monitoring (analyzing website usage patterns, identifying technical issues) — Legitimate interests (Art. 6(1)(f)).

Marketing communications (promotional emails/text messages, website personalization, targeted advertising) — Consent where legally required (Art. 6(1)(a)); otherwise legitimate interests (Art. 6(1)(f)). You may withdraw consent whenever you choose.

Legal and regulatory compliance (taxation, financial reporting, responding to official inquiries) — Legal obligation (Art. 6(1)(c)).

5) TRACKING TECHNOLOGIES AND COOKIES

We utilize cookies and similar technologies to:

ensure essential website functionality (strictly necessary),

retain your preferences,

analyze website performance and visitor patterns, and

deliver personalized content and marketing where authorized.

When legally required, we request your consent for non-essential cookies upon your initial visit. You can modify your cookie preferences anytime via our cookie management tool or browser settings. Disabling certain cookies may limit website functionality.

6) DATA SHARING AND RECIPIENTS

We share personal information only when necessary for operating our Services:

Shopify (e-commerce platform for hosting, order management, and security).

Payment service providers (transaction processing and fraud detection).

Courier and fulfillment partners (order delivery and return handling).

Technology and analytics vendors (cloud hosting, email services, performance analysis).

Legal and financial advisors (compliance with legal, taxation, and regulatory requirements).

Business succession scenarios (mergers, acquisitions, or similar transactions may involve data transfer).

We never sell your personal information to third parties.

7) CROSS-BORDER DATA TRANSFERS

Certain service providers (including Shopify and associated sub-processors) may process information outside the UK/EEA. When this occurs, we implement EU Standard Contractual Clauses (SCCs) and other appropriate safeguards. Contact us to request copies of relevant transfer mechanisms (with necessary redactions for confidentiality).

8) RETENTION PERIODS

We retain personal data only for as long as required for the stated purposes and legal compliance obligations. Standard retention periods include:

Purchase records and invoices: up to 10 years (tax and accounting legislation).

Account information: maintained while accounts remain active; deleted or anonymized following prolonged inactivity and after any mandatory retention.

Customer service records: up to 3 years post-resolution (extended if necessary for legal defense).

Marketing databases: until consent withdrawal or objection; thereafter your contact details are suppressed from promotional lists.

9) YOUR DATA PROTECTION RIGHTS (UK GDPR/EEA GDPR)

You have the right to access, correct, delete, restrict, and transfer your personal data, and to object to processing based on legitimate interests or for direct marketing purposes at any time. Where we rely on consent, you may withdraw it at any time (without affecting previously lawful processing).

To exercise these rights, contact us at contact@lewisfordham.com. We may require identity verification. We will respond within one month (extendable by two months for complex requests, with appropriate notice).

You also have the right to file a complaint with your local data protection supervisory authority. In the UK, this is the Information Commissioner's Office (ICO). EEA residents may contact their national data protection authority.

10) CHILDREN'S DATA

Our Services are not intended for individuals under 16 years of age. We do not knowingly collect data from children. If you suspect a child has provided personal information, please notify us immediately for deletion.

11) AUTOMATED PROCESSING

We do not conduct automated decision-making that produces legal effects or similarly significant consequences (GDPR Article 22).

12) SHOPIFY PLATFORM NOTICE

Our store operates on Shopify's infrastructure (covering hosting, order management, analytics, and security). Shopify processes your information as our data processor and may independently control certain aggregated or platform-wide activities. For additional information and your options, consult Shopify's Privacy Policy and Privacy Portal.

13) POLICY MODIFICATIONS

Updates to this Privacy Policy will be published on this page with a revised "Last updated" date. Significant changes will be communicated as legally mandated.

14) CONTACT INFORMATION

For questions or requests concerning this Privacy Policy or your personal data:

Lewis Fordham

Address: 39 Ludgate Hill, London, EC4M 7JN, United Kingdom
Phone Number: +44 7458148475
E-mail: contact@lewisfordham.com
Customer service working hours: Monday to Friday, between 10:00 a.m. and 6:00 p.m. (GMT)

We do our best to reply within 24 hours